Lovemarks : (Record no. 18430)

LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2005014352
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	157687270X
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781576872703
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number	658.8/27
MAIN ENTRY--PERSONAL NAME
Authors	Roberts, Kevin,
Dates	1949-
TITLE STATEMENT
Title	Lovemarks :
Subtitle	the future beyond brands /
Statement of responsibility, etc	Kevin Roberts ; foreword by A.G. Lafley.
EDITION STATEMENT
Edition	2nd ed., Expanded ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	New York, NY :
Publisher	PowerHouse Books,
Date	2005.
PHYSICAL DESCRIPTION
Extent	245 p. :
Other Details	ill. (some col.) ;
Size	25 cm.
STUDY PROGRAM
Program name	MARK938 TBS904 MARK922 MARK904
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading	Branding (Marketing)
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading	Brand name products
General	Forecasting.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading	Advertising
General	Brand name products.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading	Trademarks.
MAIN ENTRY--PERSONAL NAME
--	9165
SUBJECT ADDED ENTRY--TOPICAL TERM
--	9166
SUBJECT ADDED ENTRY--TOPICAL TERM
--	9167
SUBJECT ADDED ENTRY--TOPICAL TERM
--	9168
SUBJECT ADDED ENTRY--TOPICAL TERM
--	9169

Holdings
Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent location	Current location	Shelving location	Date acquired	Source of acquisition	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
				University of Wollongong in Dubai	University of Wollongong in Dubai	Main Collection	2012-02-21	AMAUK	658.827 RO LO	T0041095	2017-01-26	13.19	2017-01-26	REGULAR

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