Green, Andy, 1958-
Effective personal communication skills for public relations / Andy Green. - London ; Philadelphia : Kogan Page, 2006. - xvii, 219 p. : ill. ; 24 cm. - PR in practice series .
Includes bibliographical references (p. 203-210) and index.
Your inner brand : who you are -- Your communications quotient : your thinking resources -- You and your interpersonal skills -- Creating messages, memes, and 'spinning' -- The message is the medium : making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends -- Your networks -- Managing your networking -- The power of context : managing the environment for your communications -- Bringing it all together.
9780749444075
2006008147
Public relations.
Communication.
Influence (Psychology)
HD59 / .G684 2006
Effective personal communication skills for public relations / Andy Green. - London ; Philadelphia : Kogan Page, 2006. - xvii, 219 p. : ill. ; 24 cm. - PR in practice series .
Includes bibliographical references (p. 203-210) and index.
Your inner brand : who you are -- Your communications quotient : your thinking resources -- You and your interpersonal skills -- Creating messages, memes, and 'spinning' -- The message is the medium : making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends -- Your networks -- Managing your networking -- The power of context : managing the environment for your communications -- Bringing it all together.
9780749444075
2006008147
Public relations.
Communication.
Influence (Psychology)
HD59 / .G684 2006