| 000 -LEADER |
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| fixed length control field |
01545cam a22003254a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
060308s2006 enka b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2006008147 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780749444075 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)ocm64595937 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)64595937 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
BWKUK |
| -- |
YDXCP |
| -- |
OCLCQ |
| -- |
BTCTA |
| -- |
PUL |
| -- |
LVB |
| -- |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD59 |
| Item number |
.G684 2006 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol11110505 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095748.0 |
| CONTROL NUMBER |
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| control field |
51137 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Green, Andy, |
| Dates associated with a name |
1958- |
| TITLE STATEMENT |
|---|
| Title |
Effective personal communication skills for public relations / |
| Statement of responsibility, etc |
Andy Green. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; |
| -- |
Philadelphia : |
| Name of publisher, distributor, etc |
Kogan Page, |
| Date of publication, distribution, etc |
2006. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 219 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
PR in practice series |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 203-210) and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Your inner brand : who you are -- Your communications quotient : your thinking resources -- You and your interpersonal skills -- Creating messages, memes, and 'spinning' -- The message is the medium : making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends -- Your networks -- Managing your networking -- The power of context : managing the environment for your communications -- Bringing it all together. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Public relations. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Influence (Psychology) |
| ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Chartered Institute of Public Relations. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |