Effective personal communication skills for public relations /
By: Green, Andy
Title By: Chartered Institute of Public Relations
Material type:
BookSeries: Publisher: London ; Philadelphia : Kogan Page, 2006.Description: xvii, 219 p. : ill. ; 24 cm.ISBN: 9780749444075Subject(s): Public relations | Communication | Influence (Psychology)
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.2014 GR EF (Browse shelf) | Available | T0044960 |
Total holds: 0
Includes bibliographical references (p. 203-210) and index.
Your inner brand : who you are -- Your communications quotient : your thinking resources -- You and your interpersonal skills -- Creating messages, memes, and 'spinning' -- The message is the medium : making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends -- Your networks -- Managing your networking -- The power of context : managing the environment for your communications -- Bringing it all together.