Thorson, Esther.
Advertising age : the principles of advertising and marketing communication at work / Esther Thorson, Margaret Duffy. - Mason, Ohio : South-Western Cengage Learning, c2012. - xvi, 176 p. : ill. ; 26 cm.
The emphasis of this textbook for introductory courses is on applying research and theory to practice. Examples and outside references make the book accessible and easy to understand while rigorous in its investigation of communication practices.
9781111528751 9781111528751
Advertising--United States.
Advertising age : the principles of advertising and marketing communication at work / Esther Thorson, Margaret Duffy. - Mason, Ohio : South-Western Cengage Learning, c2012. - xvi, 176 p. : ill. ; 26 cm.
The emphasis of this textbook for introductory courses is on applying research and theory to practice. Examples and outside references make the book accessible and easy to understand while rigorous in its investigation of communication practices.
9781111528751 9781111528751
Advertising--United States.