Advertising age : the principles of advertising and marketing communication at work /
By: Thorson, Esther
Title By: Duffy, Margaret
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Summary:
The emphasis of this textbook for introductory courses is on applying research and theory to practice. Examples and outside references make the book accessible and easy to understand while rigorous in its investigation of communication practices.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 659.1137 TH AD (Browse shelf) | Available | T0045185 |
Total holds: 0
The emphasis of this textbook for introductory courses is on applying research and theory to practice. Examples and outside references make the book accessible and easy to understand while rigorous in its investigation of communication practices.