UOWD Library

Advertising age : (Record no. 19123)

000 -LEADER
fixed length control field 01058cam a2200277 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110123s2012 ohua 000 0 eng d
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781111528751
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781111528751
SYSTEM CONTROL NUMBER
System control number (OCoLC)698333091
CATALOGING SOURCE
Original cataloging agency NCLN
GEOGRAPHIC AREA CODE
Geographic area code n-us---
-- 659.1/137
SYSTEM CONTROL NUMBER
System control number (AuCNLKIN)000049067877
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095801.0
CONTROL NUMBER
control field 51397
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Thorson, Esther.
TITLE STATEMENT
Title Advertising age :
Remainder of title the principles of advertising and marketing communication at work /
Statement of responsibility, etc Esther Thorson, Margaret Duffy.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mason, Ohio :
Name of publisher, distributor, etc South-Western Cengage Learning,
Date of publication, distribution, etc c2012.
PHYSICAL DESCRIPTION
Extent xvi, 176 p. :
Other physical details ill. ;
Dimensions 26 cm.
SUMMARY, ETC.
Summary, etc The emphasis of this textbook for introductory courses is on applying research and theory to practice. Examples and outside references make the book accessible and easy to understand while rigorous in its investigation of communication practices.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Geographic subdivision United States.
ADDED ENTRY--PERSONAL NAME
Personal name Duffy, Margaret.
ADDED ENTRY--UNIFORM TITLE
Uniform title Advertising age.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2012-07-09 ABE 659.1137 TH AD T0045185 2017-01-26 78.88 2017-01-26 REGULAR

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