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Ethical marketing /

Ethical marketing / Patrick E. Murphy ... [et al.]. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2005. - xxi, 266 p ; 23 cm. - Basic ethics in action . - Basic ethics in action. .

Includes bibliographical references (p. 248-257) and index.

ISBN: 0131848143

LCCN: 2004006840

Subjects--Topical Terms:
Marketing--Moral and ethical aspects.

Dewey Class. No.: 174/.96588

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