Ethical marketing /
Title By: Murphy, Patrick E
Material type:
BookSeries: Basic ethics in action.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2005.Description: xxi, 266 p ; 23 cm.ISBN: 0131848143Subject(s): Marketing -- Moral and ethical aspectsDDC classification: 174/.96588 Online resources: Location Map
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 174.96588 MU ET (Browse shelf) | Available | T0027416 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 174.96588 MU ET (Browse shelf) | Available | T0026802 |
Total holds: 0
Includes bibliographical references (p. 248-257) and index.
Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing.