Ethical marketing / (Record no. 1946)

LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2004006840
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0131848143
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number	174/.96588
TITLE STATEMENT
Title	Ethical marketing /
Statement of responsibility, etc	Patrick E. Murphy ... [et al.].
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Upper Saddle River, N.J. :
Publisher	Pearson Prentice Hall,
Date	c2005.
PHYSICAL DESCRIPTION
Extent	xxi, 266 p ;
Size	23 cm.
SERIES STATEMENT
Series statement	Basic ethics in action
CONTENTS
Contents	Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading	Marketing
General	Moral and ethical aspects.
ADDED ENTRY
Name	Murphy, Patrick E.,
Dates	1948-
SERIES UNIFORM TITLE
Series Uniform Title	Basic ethics in action.
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	https://uowd.box.com/s/j52xtkj74oxaztnlchcm8kl3lvdw5qnz
Public note	Location Map
SUBJECT ADDED ENTRY--TOPICAL TERM
--	41870
ADDED ENTRY
--	42170
SERIES UNIFORM TITLE
--	42171

Holdings
Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent location	Current location	Shelving location	Date acquired	Source of acquisition	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
				University of Wollongong in Dubai	University of Wollongong in Dubai	Main Collection	2006-04-01	AMAUS	174.96588 MU ET	T0026802	2017-01-26	37.60	2017-01-26	REGULAR
				University of Wollongong in Dubai	University of Wollongong in Dubai	Main Collection	2006-06-13	Magrudy's	174.96588 MU ET	T0027416	2017-01-26	161.00	2017-01-26	REGULAR

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