Barry, Pete.
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. - 2nd ed. - London : Thames & Hudson, 2012. - 296 p. : ill. ; 25 cm.
Includes bibliographical references (p. 268) and index.
978-0500516232 (hbk.) 0500514054 (hbk.)
2010287684
GBA822493 bnb
014530718 Uk
Advertising.
Advertising campaigns.
Advertising copy.
HF5823 / .B27 2008
659.1
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. - 2nd ed. - London : Thames & Hudson, 2012. - 296 p. : ill. ; 25 cm.
Includes bibliographical references (p. 268) and index.
978-0500516232 (hbk.) 0500514054 (hbk.)
2010287684
GBA822493 bnb
014530718 Uk
Advertising.
Advertising campaigns.
Advertising copy.
HF5823 / .B27 2008
659.1