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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns /

By: Barry, Pete. (Pete S.)
Material type: BookPublisher: London : Thames & Hudson, 2012.Edition: 2nd ed.Description: 296 p. : ill. ; 25 cm.ISBN: 978-0500516232 (hbk.); 0500514054 (hbk.)Program: MARK940Subject(s): Advertising | Advertising campaigns | Advertising copyDDC classification: 659.1
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
659.1 BA AD (Browse shelf) Available T0045700
Total holds: 0

Includes bibliographical references (p. 268) and index.

MARK940

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