Cravens, David W.
Strategic marketing David W. Cravens, Nigel F. Piercy. - 10th ed. - New York : McGraw-Hill, c2013. - xviii, 653 p. : ill. ; 26 cm.
Previous ed.: 2009.Uk. Formerly CIP.
9780071326230 0071326235 (pbk.)
Marketing--Management.
Strategic planning
Marketing--Management--Case studies
658.802 CR ST
Strategic marketing David W. Cravens, Nigel F. Piercy. - 10th ed. - New York : McGraw-Hill, c2013. - xviii, 653 p. : ill. ; 26 cm.
Previous ed.: 2009.Uk. Formerly CIP.
9780071326230 0071326235 (pbk.)
Marketing--Management.
Strategic planning
Marketing--Management--Case studies
658.802 CR ST