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Strategic marketing

By: Cravens, David W
Title By: Piercy, Nigel F
Material type: BookPublisher: New York : McGraw-Hill, c2013.Edition: 10th ed.Description: xviii, 653 p. : ill. ; 26 cm.ISBN: 9780071326230 (pbk.); 0071326235 (pbk.)Program: MARK935, MARK344Subject(s): Marketing -- Management | Strategic planning | Marketing -- Management -- Case studiesDDC classification: 658.802 CR ST Online resources: eBook
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Item type Current location Call number Status Date due Barcode Item holds Course reserves
REGULAR Main Collection 658.802 CR ST (Browse shelf) Available T0063054
CRS Closed Reserve 658.802 CR ST (Browse shelf) Available T0047290

MARK935 Spring 2021

CRS Closed Reserve 658.802 CR ST (Browse shelf) Available T0047291
3 DAY LOAN Main Collection 658.802 CR ST (Browse shelf) Checked out 05/12/2021 T0046365
Total holds: 0

Previous ed.: 2009.Uk. Formerly CIP.

Includes bibliographical references and index.

MARK935, MARK344

Other editions of this work

Strategic marketing / by Cravens, David W. ©2009

McGraw-Hill], (Boston ; | [London :) xv, 784 p. : ill., maps ; 26 cm.

Strategic marketing / by Cravens, David W. ©2006

McGraw-Hill, (Boston, Mass. :) xvii, 726 p. : ; 25 cm.

Strategic marketing / by Cravens, David W. ©2009

McGraw-Hill Irwin, (Boston :) xv, 784 p. : ill., map ; 27 cm.

Strategic marketing. by Cravens, David W. ©1994

Richard Irwin, (Burr Ridge, Ill. :) 115 p. 56

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