Strategic marketing (Record no. 19976)

MARC details
ISBN
International Standard Book Number 9780071326230
ISBN
International Standard Book Number 0071326235 (pbk.)
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.802 CR ST
MAIN ENTRY--PERSONAL AUTHOR
Authors Cravens, David W.
TITLE STATEMENT
Title Strategic marketing
Statement of responsibility, etc. David W. Cravens, Nigel F. Piercy.
EDITION STATEMENT
Edition statement 10th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York :
Publisher McGraw-Hill,
Date c2013.
PHYSICAL DESCRIPTION
Extent xviii, 653 p. :
Other Details ill. ;
Size 26 cm.
GENERAL NOTE
General note Previous ed.: 2009.Uk. Formerly CIP.
BIBLIOGRAPHY, ETC. NOTE
Note Includes bibliographical references and index.
STUDY PROGRAM
Program name MARK935, MARK344
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
General Management.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Strategic planning
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
General Management
Form Case studies
ADDED ENTRY
Personal name Piercy, Nigel F.
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://oldmy.uowdubai.ac.ae/library/login/login6.html">https://oldmy.uowdubai.ac.ae/library/login/login6.html</a>
Public note eBook
MAIN ENTRY--PERSONAL AUTHOR
-- 31130
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 2
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 318
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 28638
ADDED ENTRY
-- 8647
Holdings
Date last seen Total checkouts Total renewals Full call number Barcode Date last borrowed Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition Uniform resource identifier Checked out Public note
13/07/2021 17 24 658.802 CR ST T0046365 18/05/2021 330.00 26/01/2017 3 DAY LOAN   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 13/12/2012 Kinokuniya      
06/07/2021 7 3 658.802 CR ST T0047290 27/06/2021 250.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 07/02/2013 UOWD Unishop link    
28/06/2021 40 20 658.802 CR ST T0047291 28/06/2021 250.00 26/01/2017 3 DAY LOAN   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 07/02/2013 UOWD Unishop   06/07/2021  
03/11/2020 1   658.802 CR ST T0063054 20/10/2020 330.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 22/09/2019 Jamalon     It was CRS, But changed to 3 days loan