Strategic marketing (Record no. 19976)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9780071326230 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071326235 (pbk.) |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.802 CR ST |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Cravens, David W. |
| TITLE STATEMENT | |
| Title | Strategic marketing |
| Statement of responsibility, etc | David W. Cravens, Nigel F. Piercy. |
| EDITION STATEMENT | |
| Edition | 10th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Publisher | McGraw-Hill, |
| Date | c2013. |
| PHYSICAL DESCRIPTION | |
| Extent | xviii, 653 p. : |
| Other Details | ill. ; |
| Size | 26 cm. |
| GENERAL NOTE | |
| General note | Previous ed.: 2009.Uk. Formerly CIP. |
| STUDY PROGRAM | |
| Program name | MARK935, MARK344 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| General | Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Strategic planning |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| General | Management |
| Form | Case studies |
| ADDED ENTRY | |
| Name | Piercy, Nigel F. |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://oldmy.uowdubai.ac.ae/library/login/login6.html |
| Public note | eBook |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 31130 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 2 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 318 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 28638 |
| ADDED ENTRY | |
| -- | 8647 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type | Checked out | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2012-12-13 | Kinokuniya | 17 | 24 | 658.802 CR ST | T0046365 | 2021-07-13 | 2021-05-18 | 330.00 | 2017-01-26 | 3 DAY LOAN | ||||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2013-02-07 | UOWD Unishop | 7 | 3 | 658.802 CR ST | T0047290 | 2021-07-06 | 2021-06-27 | 250.00 | 2017-01-26 | REGULAR | ||||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2013-02-07 | UOWD Unishop | 40 | 20 | 658.802 CR ST | T0047291 | 2021-06-28 | 2021-06-28 | 250.00 | 2017-01-26 | 3 DAY LOAN | 2021-07-06 | |||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2019-09-22 | Jamalon | 1 | 658.802 CR ST | T0063054 | 2020-11-03 | 2020-10-20 | 330.00 | 2017-01-26 | REGULAR | It was CRS, But changed to 3 days loan |