Bateson, John E. G.
Services marketing / John E.G. Bateson; K. Douglas Hoffman. - 4th ed., International ed. - Mason, Ohio : South-Western Cengage Learning, c2011. - xviii, 468 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780538476454
GBB080961 bnb
Service industries--Marketing.
658.8
Services marketing / John E.G. Bateson; K. Douglas Hoffman. - 4th ed., International ed. - Mason, Ohio : South-Western Cengage Learning, c2011. - xviii, 468 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780538476454
GBB080961 bnb
Service industries--Marketing.
658.8