Kotler, Philip.
Marketing management / Philip Kotler, Kevin Lane Keller. - International ed., 12th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2006. - xxxix, 729, 15, 8,2, 20 p. : ill. ; 28 cm.
Previous ed. by Philip Kotler only. Pearson international edition.
Includes bibliographical references and index.
9780138146030 (pbk.) No price 0138146039 (pbk.) No price
GBA853532 bnb
Marketing--Management.
658.8
Marketing management / Philip Kotler, Kevin Lane Keller. - International ed., 12th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2006. - xxxix, 729, 15, 8,2, 20 p. : ill. ; 28 cm.
Previous ed. by Philip Kotler only. Pearson international edition.
Includes bibliographical references and index.
9780138146030 (pbk.) No price 0138146039 (pbk.) No price
GBA853532 bnb
Marketing--Management.
658.8