Marketing management / (Record no. 20457)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01059aam a2200325 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080403s2006 njua f b 001 0 eng |
| NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA853532 |
| Source | bnb |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780138146030 (pbk.) |
| Terms of availability | No price |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0138146039 (pbk.) |
| Terms of availability | No price |
| SYSTEM CONTROL NUMBER | |
| System control number | (UkOxU)UkOxUb16675042 |
| CATALOGING SOURCE | |
| Original cataloging agency | UkOxU |
| Language of cataloging | eng |
| Transcribing agency | UkOxU |
| Modifying agency | Uk |
| AUTHENTICATION CODE | |
| Authentication code | ukscp |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| SYSTEM CONTROL NUMBER | |
| System control number | (Uk)014582755 |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170126095943.0 |
| CONTROL NUMBER | |
| control field | 53067 |
| CONTROL NUMBER IDENTIFIER | |
| control field | UOWD |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | Philip Kotler, Kevin Lane Keller. |
| EDITION STATEMENT | |
| Edition statement | International ed., 12th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | Pearson Prentice Hall, |
| Date of publication, distribution, etc | c2006. |
| PHYSICAL DESCRIPTION | |
| Extent | xxxix, 729, 15, 8,2, 20 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| GENERAL NOTE | |
| General note | Previous ed. by Philip Kotler only. |
| GENERAL NOTE | |
| General note | Pearson international edition. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Management and Business Studies. |
| Source of heading or term | blcoll |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | REGULAR |
No items available.