Marketing management /
By: Kotler, Philip
Title By: Keller, Kevin Lane
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006.Edition: International ed., 12th ed.Description: xxxix, 729, 15, 8,2, 20 p. : ill. ; 28 cm.ISBN: 9780138146030 (pbk.); 0138146039 (pbk.)Subject(s): Marketing -- Management | Management and Business StudiesDDC classification: 658.8
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Previous ed. by Philip Kotler only.
Pearson international edition.
Includes bibliographical references and index.