Solomon, Michael R.
Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. - 5th ed. [International]. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2008. - xxxii, 608 p. : ill. (chiefly col.), map ; 28 cm.
At head of cover: "Pearson International Edition." Previous ed.: 2006. Includes folded 'tear-out template' which comprises study plan and world map.
Includes bibliographical references (p. 565-577) and index.
9780131579101 (pbk) : No price 013157910X (pbk.) : No price
GBA819171 bnb
Marketing.
Marketing--Textbooks.
Marketing--Vocational guidance.
658.8
Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. - 5th ed. [International]. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2008. - xxxii, 608 p. : ill. (chiefly col.), map ; 28 cm.
At head of cover: "Pearson International Edition." Previous ed.: 2006. Includes folded 'tear-out template' which comprises study plan and world map.
Includes bibliographical references (p. 565-577) and index.
9780131579101 (pbk) : No price 013157910X (pbk.) : No price
GBA819171 bnb
Marketing.
Marketing--Textbooks.
Marketing--Vocational guidance.
658.8