Keller, Kevin Lane, 1956-

Strategic brand management : building, measuring and managing brand equity Kevin Keller - 4th ed. - New York : Pearson Education, 2013. - 590 p. : ill. ; 25 cm.

Global edition.

Includes bibliographical references and index.

For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.


GBA671687 bnb

Product management
Strategic planning

HF5415.15 / .E43 2007


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