Strategic brand management : (Record no. 20778)

MARC details
000 -LEADER
fixed length control field 01226cam a2200301 a 4500
CONTROL NUMBER
control field 53459
CONTROL NUMBER IDENTIFIER
control field UOWD
DATE AND TIME OF LATEST TRANSACTION
control field 20180923090927.0
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 061016s2013 enka b 001 0 eng
NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA671687
Source bnb
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273779414
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BAKER
-- BWKUK
-- UKM
-- YDXCP
-- BTCTA
-- DLC
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.15
Item number .E43 2007
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition information 22
MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
Dates associated with a name 1956-
9 (RLIN) 9180
TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring and managing brand equity
Statement of responsibility, etc. Kevin Keller
EDITION STATEMENT
Edition statement 4th ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Pearson Education,
Date of publication, distribution, etc. 2013.
PHYSICAL DESCRIPTION
Extent 590 p. :
Other physical details ill. ;
Dimensions 25 cm.
GENERAL NOTE
General note Global edition.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
SUMMARY, ETC.
Summary, etc. For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
STUDY PROGRAM INFORMATION NOTE
Program name MARK333 MARK980
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management
9 (RLIN) 14762
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning
9 (RLIN) 318
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://ezproxy.uow.edu.au/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1417975&site=eds-live">http://ezproxy.uow.edu.au/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1417975&site=eds-live</a>
Public note Ebook
ADDED ENTRY ELEMENTS (KOHA)
Koha item type CRS
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Date last seen Total checkouts Total renewals Full call number Barcode Date last checked out Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
29/03/2024 4 1 658.827 KE ST T0037803 28/03/2024 350.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 24/10/2016 UOWD Friendship 350.00
30/06/2022 19 5 658.827 KE ST T0047605 29/05/2022 136.95 26/01/2017 TEACHER REF   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Tardis 22/03/2013 COOP 136.95
01/06/2022 10 3 658.827 KE ST T0054938 26/05/2022 0.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 25/09/2016 UOWD Friendship 0.00
22/12/2019 3 4 658.827 KE ST T0062989 19/12/2019 136.95 26/01/2017 3 DAY LOAN   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai 3 day loan 24/09/2019 Kinokuniya Bookshop LLC 369.52