| 000 -LEADER |
|---|
| fixed length control field |
01226cam a2200301 a 4500 |
| CONTROL NUMBER |
|---|
| control field |
53459 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180923090927.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
061016s2013 enka b 001 0 eng |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA671687 |
| Source |
bnb |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273779414 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
BWKUK |
| -- |
UKM |
| -- |
YDXCP |
| -- |
BTCTA |
| -- |
DLC |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.15 |
| Item number |
.E43 2007 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/27 |
| Edition number |
22 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller, Kevin Lane, |
| Dates associated with a name |
1956- |
| 9 (RLIN) |
9180 |
| TITLE STATEMENT |
|---|
| Title |
Strategic brand management : |
| Remainder of title |
building, measuring and managing brand equity |
| Statement of responsibility, etc |
Kevin Keller |
| EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Pearson Education, |
| Date of publication, distribution, etc |
2013. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
590 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| GENERAL NOTE |
|---|
| General note |
Global edition. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK333 MARK980 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Product management |
| 9 (RLIN) |
14762 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning |
| 9 (RLIN) |
318 |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://ezproxy.uow.edu.au/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1417975&site=eds-live |
| Public note |
Ebook |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
CRS |
| Source of classification or shelving scheme |
|