Sharp, Byron.
Marketing : theory, evidence, practice / Byron Sharp. - South Melbourne, Vic. : Oxford University Press, 2013. - liv, 609 p. : ill. (some col.), ports. ; 25 cm.
Includes bibliographical references (p. 572-596) and index.
9780195573558
Marketing--Management.
Professions--Marketing.
Industrial management.
658.8
Marketing : theory, evidence, practice / Byron Sharp. - South Melbourne, Vic. : Oxford University Press, 2013. - liv, 609 p. : ill. (some col.), ports. ; 25 cm.
Includes bibliographical references (p. 572-596) and index.
9780195573558
Marketing--Management.
Professions--Marketing.
Industrial management.
658.8