Public relations in practice / edited by Anne Gregory. - 2nd ed. - London : Kogan Page, 2004. - xiv, 210 p. : ill. ; 24 cm. - PR in practice series .
Previous ed.: 1996. Includes index. Published in association with the Institute of Public Relations.
Includes bibliographical references and index.
The role of the public relations practitioner is becoming ever more demanding. Even those entering the profession are expected to already possess sophisticated skills. Public Relations in Practice helps develop these skills by looking at the key functional areas of public relations from the practitioner's point of view.
0749433817
2003022065
GBA3-W4518
Public relations.
HD59 / .P795 2003
659.2 659.2 659.2
Previous ed.: 1996. Includes index. Published in association with the Institute of Public Relations.
Includes bibliographical references and index.
The role of the public relations practitioner is becoming ever more demanding. Even those entering the profession are expected to already possess sophisticated skills. Public Relations in Practice helps develop these skills by looking at the key functional areas of public relations from the practitioner's point of view.
0749433817
2003022065
GBA3-W4518
Public relations.
HD59 / .P795 2003
659.2 659.2 659.2