| 000 -LEADER |
|---|
| fixed length control field |
01488cam a2200409 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
031208s2004 enk 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2003022065 |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA3-W4518 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749433817 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
Uk |
| -- |
DLC |
| -- |
AUC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-uk--- |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD59 |
| Item number |
.P795 2003 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Edition number |
21 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Edition number |
22 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Edition number |
22 |
|
|---|
| -- |
659.2/68 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(AuCNLKIN)000025006924 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100033.0 |
| CONTROL NUMBER |
|---|
| control field |
53741 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| TITLE STATEMENT |
|---|
| Title |
Public relations in practice / |
| Statement of responsibility, etc |
edited by Anne Gregory. |
| EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Kogan Page, |
| Date of publication, distribution, etc |
2004. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 210 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
PR in practice series |
| GENERAL NOTE |
|---|
| General note |
Previous ed.: 1996. |
| GENERAL NOTE |
|---|
| General note |
Includes index. |
| GENERAL NOTE |
|---|
| General note |
Published in association with the Institute of Public Relations. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MMC930; MMC931; MMC932; MMC933 |
| Institution to which field applies |
UOWD |
| SUMMARY, ETC. |
|---|
| Summary, etc |
The role of the public relations practitioner is becoming ever more demanding. Even those entering the profession are expected to already possess sophisticated skills. Public Relations in Practice helps develop these skills by looking at the key functional areas of public relations from the practitioner's point of view. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gregory, Anne. |
| ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Institute of Public Relations. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |