Public relations in practice /
Title By: Gregory, Anne | Institute of Public Relations
Material type:
BookSeries: PR in practice series. Publisher: London : Kogan Page, 2004.Edition: 2nd ed.Description: xiv, 210 p. : ill. ; 24 cm.ISBN: 0749433817Program: MMC930; MMC931; MMC932; MMC933Subject(s): Public relationsDDC classification: 659.2 | 659.2 | 659.2
Summary:
The role of the public relations practitioner is becoming ever more demanding. Even those entering the profession are expected to already possess sophisticated skills. Public Relations in Practice helps develop these skills by looking at the key functional areas of public relations from the practitioner's point of view.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.2 PU BL (Browse shelf) | Available | T0047926 |
Total holds: 0
Previous ed.: 1996.
Includes index.
Published in association with the Institute of Public Relations.
Includes bibliographical references and index.
MMC930; MMC931; MMC932; MMC933 UOWD
The role of the public relations practitioner is becoming ever more demanding. Even those entering the profession are expected to already possess sophisticated skills. Public Relations in Practice helps develop these skills by looking at the key functional areas of public relations from the practitioner's point of view.