Weinschenk, Susan M.
How to get people to do stuff : master the art and science of persuasion and motivation Susan M. Weinschenk - Berkeley, CA : New Riders, c2013. - x, 205 p. : ill ; 23 cm.
The seven drives -- The need to belong -- Habits -- The power of stories -- Carrots and sticks -- Instincts -- The desire for mastery -- Tricks of the mind -- Case studies : using drivers and strategies in the real world -- The strategy list.
9780321884503
Persuasion (Psychology)
Motivation (Psychology)
How to get people to do stuff : master the art and science of persuasion and motivation Susan M. Weinschenk - Berkeley, CA : New Riders, c2013. - x, 205 p. : ill ; 23 cm.
The seven drives -- The need to belong -- Habits -- The power of stories -- Carrots and sticks -- Instincts -- The desire for mastery -- Tricks of the mind -- Case studies : using drivers and strategies in the real world -- The strategy list.
9780321884503
Persuasion (Psychology)
Motivation (Psychology)