INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780321884503 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Call number |
. |
MAIN ENTRY--PERSONAL NAME |
Authors |
Weinschenk, Susan M. |
TITLE STATEMENT |
Title |
How to get people to do stuff : |
Subtitle |
master the art and science of persuasion and motivation |
Statement of responsibility, etc |
Susan M. Weinschenk |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Berkeley, CA : |
Publisher |
New Riders, |
Date |
c2013. |
PHYSICAL DESCRIPTION |
Extent |
x, 205 p. : |
Other Details |
ill ; |
Size |
23 cm. |
CONTENTS |
Contents |
The seven drives -- The need to belong -- Habits -- The power of stories -- Carrots and sticks -- Instincts -- The desire for mastery -- Tricks of the mind -- Case studies : using drivers and strategies in the real world -- The strategy list. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
Persuasion (Psychology) |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
Motivation (Psychology) |
ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
https://uowd.box.com/s/afezpbnr4ti32pyi9u57kxzce241k1k9 |
Public note |
Location Map |
MAIN ENTRY--PERSONAL NAME |
-- |
61435 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
11863 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
16881 |