Sachs, Jonah.
Winning the story wars : why those who tell and live the best stories will rule the future / Jonah Sachs. - Boston : Harvard Business Review Press, c2012. - viii, 264 p. : ill. ; 25 cm.
Includes bibliographical references (p. 241-249) and index.
Explains how the power of stories can help businesses build brands.
9781422143568 1422143562
2011053284
Marketing--Social aspects.
Storytelling--Psychological aspects.
Consumers--Psychology.
Social media.
HF5415 / .S223 2012
658.8/02
Winning the story wars : why those who tell and live the best stories will rule the future / Jonah Sachs. - Boston : Harvard Business Review Press, c2012. - viii, 264 p. : ill. ; 25 cm.
Includes bibliographical references (p. 241-249) and index.
Explains how the power of stories can help businesses build brands.
9781422143568 1422143562
2011053284
Marketing--Social aspects.
Storytelling--Psychological aspects.
Consumers--Psychology.
Social media.
HF5415 / .S223 2012
658.8/02