Winning the story wars : (Record no. 21264)

000 -LEADER
fixed length control field 01024pam a2200313 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120106s2012 maua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011053284
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781422143568
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1422143562
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency ICrlF
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .S223 2012
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 23
SYSTEM CONTROL NUMBER
System control number (IMchF)fol14111402
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100054.0
CONTROL NUMBER
control field 54124
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Sachs, Jonah.
TITLE STATEMENT
Title Winning the story wars :
Remainder of title why those who tell and live the best stories will rule the future /
Statement of responsibility, etc Jonah Sachs.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Harvard Business Review Press,
Date of publication, distribution, etc c2012.
PHYSICAL DESCRIPTION
Extent viii, 264 p. :
Other physical details ill. ;
Dimensions 25 cm.
SUMMARY, ETC.
Summary, etc Explains how the power of stories can help businesses build brands.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 241-249) and index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Social aspects.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Storytelling
General subdivision Psychological aspects.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers
General subdivision Psychology.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2013-06-26 AMAUS 1 658.802 SA WI T0048257 2018-08-30 2018-08-08 18.88 2017-01-26 REGULAR

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