Winning the story wars : (Record no. 21264)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 01024pam a2200313 a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120106s2012 maua b 001 0 eng |
LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2011053284 |
INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781422143568 |
INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1422143562 |
CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | ICrlF |
AUTHENTICATION CODE | |
Authentication code | pcc |
LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
Item number | .S223 2012 |
DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/02 |
Edition information | 23 |
SYSTEM CONTROL NUMBER | |
System control number | (IMchF)fol14111402 |
DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170126100054.0 |
CONTROL NUMBER | |
control field | 54124 |
CONTROL NUMBER IDENTIFIER | |
control field | UOWD |
MAIN ENTRY--PERSONAL NAME | |
Personal name | Sachs, Jonah. |
TITLE STATEMENT | |
Title | Winning the story wars : |
Remainder of title | why those who tell and live the best stories will rule the future / |
Statement of responsibility, etc. | Jonah Sachs. |
PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Boston : |
Name of publisher, distributor, etc. | Harvard Business Review Press, |
Date of publication, distribution, etc. | c2012. |
PHYSICAL DESCRIPTION | |
Extent | viii, 264 p. : |
Other physical details | ill. ; |
Dimensions | 25 cm. |
SUMMARY, ETC. | |
Summary, etc. | Explains how the power of stories can help businesses build brands. |
BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references (p. 241-249) and index. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Social aspects. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Storytelling |
General subdivision | Psychological aspects. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Consumers |
General subdivision | Psychology. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Social media. |
ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | REGULAR |
Date last seen | Total checkouts | Total renewals | Full call number | Barcode | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
16/04/2025 | 3 | 2 | 658.802 SA WI | T0048257 | 16/04/2025 | 18.88 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 26/06/2013 | AMAUS | 18.88 |