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Winning the story wars : why those who tell and live the best stories will rule the future / Jonah Sachs.

By: Material type: TextTextPublication details: Boston : Harvard Business Review Press, c2012.Description: viii, 264 p. : ill. ; 25 cmISBN:
  • 9781422143568
  • 1422143562
Subject(s): DDC classification:
  • 658.8/02 23
LOC classification:
  • HF5415 .S223 2012
Summary: Explains how the power of stories can help businesses build brands.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.802 SA WI (Browse shelf(Opens below)) Available T0048257

Explains how the power of stories can help businesses build brands.

Includes bibliographical references (p. 241-249) and index.

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