Wilson, Alan.
Services marketing : integrating customer focus across the firm / Alan Wilson; et al. - 2nd European ed. - London : McGraw-Hill Higher Education, c2012. - xxv, 559 p. : ill. (chiefly col.) ; 27 cm.
Previous ed.: 2008.
Includes bibliographical references and index.
9780077131715
GBB1D3527 bnb
Service industries--Marketing.
Customer services.
Marketing.
658.8
Services marketing : integrating customer focus across the firm / Alan Wilson; et al. - 2nd European ed. - London : McGraw-Hill Higher Education, c2012. - xxv, 559 p. : ill. (chiefly col.) ; 27 cm.
Previous ed.: 2008.
Includes bibliographical references and index.
9780077131715
GBB1D3527 bnb
Service industries--Marketing.
Customer services.
Marketing.
658.8