Services marketing : integrating customer focus across the firm /
By: Wilson, Alan
Title By: Wilson, Alan M | Zeithaml. Valarie A | Jo Bitner, Mary | Gremler, Dwayne
Material type: BookPublisher: London : McGraw-Hill Higher Education, c2012.Edition: 2nd European ed.Description: xxv, 559 p. : ill. (chiefly col.) ; 27 cm.ISBN: 9780077131715Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 WI SE (Browse shelf) | Available | T0048601 |
Total holds: 0
Previous ed.: 2008.
Includes bibliographical references and index.