| 000 -LEADER |
|---|
| fixed length control field |
01018pam a2200337 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111110s2012 enka b 001 0 eng|d |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB1D3527 |
| Source |
bnb |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780077131715 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
Uk |
| AUTHENTICATION CODE |
|---|
| Authentication code |
ukblcatcopy |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Uk)015973501 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100114.0 |
| CONTROL NUMBER |
|---|
| control field |
54369 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilson, Alan. |
| TITLE STATEMENT |
|---|
| Title |
Services marketing : |
| Remainder of title |
integrating customer focus across the firm / |
| Statement of responsibility, etc |
Alan Wilson; et al. |
| EDITION STATEMENT |
|---|
| Edition statement |
2nd European ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
McGraw-Hill Higher Education, |
| Date of publication, distribution, etc |
c2012. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 559 p. : |
| Other physical details |
ill. (chiefly col.) ; |
| Dimensions |
27 cm. |
| GENERAL NOTE |
|---|
| General note |
Previous ed.: 2008. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Service industries |
| General subdivision |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer services. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilson, Alan M. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zeithaml. Valarie A. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jo Bitner, Mary. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gremler, Dwayne. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |