Rogers, Beth, 1957-
Creating product strategies / Beth Rogers. - London : International Thomson Business, 1996. - ix,154p. : ill. ; 21cm. - Marketing for managers .
9780415132565
Product management.
New products.
650.5038
Creating product strategies / Beth Rogers. - London : International Thomson Business, 1996. - ix,154p. : ill. ; 21cm. - Marketing for managers .
9780415132565
Product management.
New products.
650.5038