INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780415132565 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Call number |
650.5038 |
MAIN ENTRY--PERSONAL NAME |
Authors |
Rogers, Beth, |
Dates |
1957- |
TITLE STATEMENT |
Title |
Creating product strategies / |
Statement of responsibility, etc |
Beth Rogers. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
London : |
Publisher |
International Thomson Business, |
Date |
1996. |
PHYSICAL DESCRIPTION |
Extent |
ix,154p. : |
Other Details |
ill. ; |
Size |
21cm. |
SERIES STATEMENT |
Series statement |
Marketing for managers |
STUDY PROGRAM |
Program name |
ENGG950 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
Product management. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
New products. |
ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
https://uowd.box.com/s/afezpbnr4ti32pyi9u57kxzce241k1k9 |
Public note |
Location Map |
MAIN ENTRY--PERSONAL NAME |
-- |
61544 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
14762 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
4710 |