Mooradian, Todd A.

Strategic marketing / Todd Mooradian, Kurt Matzler, Larry J. Ring - 1st ed. - Upper Saddle River, N.J. ; Harlow : Pearson Education, 2014. - iv, 428 p. : ill. ; 24 cm.

"International edition"--Cover.

Includes bibliographical references and index.

For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

9781292020563 £43.99 0137136978 (pbk.) £43.99

GBB089127 bnb

Strategic planning.


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