000 -LEADER |
fixed length control field |
01404pam a2200349 a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100723s2014 njua b 001 0 eng|d |
NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBB089127 |
Source |
bnb |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781292020563 |
Terms of availability |
£43.99 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0137136978 (pbk.) |
Terms of availability |
£43.99 |
CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Language of cataloging |
eng |
Transcribing agency |
StDuBDS |
Modifying agency |
Uk |
AUTHENTICATION CODE |
Authentication code |
ukblsr |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Edition number |
22 |
SYSTEM CONTROL NUMBER |
System control number |
(Uk)015610864 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126100239.0 |
CONTROL NUMBER |
control field |
55569 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Mooradian, Todd A. |
TITLE STATEMENT |
Title |
Strategic marketing / |
Statement of responsibility, etc |
Todd Mooradian, Kurt Matzler, Larry J. Ring |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Upper Saddle River, N.J. ; |
-- |
Harlow : |
Name of publisher, distributor, etc |
Pearson Education, |
Date of publication, distribution, etc |
2014. |
EDITION STATEMENT |
Edition statement |
1st ed. |
PHYSICAL DESCRIPTION |
Extent |
iv, 428 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
GENERAL NOTE |
General note |
"International edition"--Cover. |
BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
STUDY PROGRAM INFORMATION NOTE |
Program name |
MARK935 |
SUMMARY, ETC. |
Summary, etc |
For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Strategic planning. |
LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
Topical term or geographic name as entry element |
Management and Business Studies. |
Source of heading or term |
blcoll |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Matzler, Kurt. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Ring, Larry J. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
3 DAY LOAN |