Strategic marketing / (Record no. 22529)

000 -LEADER
fixed length control field 01404pam a2200349 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100723s2014 njua b 001 0 eng|d
NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB089127
Source bnb
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292020563
Terms of availability £43.99
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0137136978 (pbk.)
Terms of availability £43.99
CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency Uk
AUTHENTICATION CODE
Authentication code ukblsr
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 22
SYSTEM CONTROL NUMBER
System control number (Uk)015610864
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100239.0
CONTROL NUMBER
control field 55569
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Mooradian, Todd A.
TITLE STATEMENT
Title Strategic marketing /
Statement of responsibility, etc Todd Mooradian, Kurt Matzler, Larry J. Ring
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. ;
-- Harlow :
Name of publisher, distributor, etc Pearson Education,
Date of publication, distribution, etc 2014.
EDITION STATEMENT
Edition statement 1st ed.
PHYSICAL DESCRIPTION
Extent iv, 428 p. :
Other physical details ill. ;
Dimensions 24 cm.
GENERAL NOTE
General note "International edition"--Cover.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
STUDY PROGRAM INFORMATION NOTE
Program name MARK935
SUMMARY, ETC.
Summary, etc For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Management and Business Studies.
Source of heading or term blcoll
ADDED ENTRY--PERSONAL NAME
Personal name Matzler, Kurt.
ADDED ENTRY--PERSONAL NAME
Personal name Ring, Larry J.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type 3 DAY LOAN
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2014-01-15 ABE 2 3 658.802 MO ST T0050002 2017-05-04 2017-03-23 82.57 2017-01-26 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2014-01-15 ABE 4   658.802 MO ST T0050003 2020-02-10 2020-01-29 82.57 2017-01-26 REGULAR

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