| 000 -LEADER |
|---|
| fixed length control field |
01404pam a2200349 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100723s2014 njua b 001 0 eng|d |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB089127 |
| Source |
bnb |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292020563 |
| Terms of availability |
£43.99 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0137136978 (pbk.) |
| Terms of availability |
£43.99 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
Uk |
| AUTHENTICATION CODE |
|---|
| Authentication code |
ukblsr |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Edition number |
22 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Uk)015610864 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100239.0 |
| CONTROL NUMBER |
|---|
| control field |
55569 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mooradian, Todd A. |
| TITLE STATEMENT |
|---|
| Title |
Strategic marketing / |
| Statement of responsibility, etc |
Todd Mooradian, Kurt Matzler, Larry J. Ring |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper Saddle River, N.J. ; |
| -- |
Harlow : |
| Name of publisher, distributor, etc |
Pearson Education, |
| Date of publication, distribution, etc |
2014. |
| EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
iv, 428 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| GENERAL NOTE |
|---|
| General note |
"International edition"--Cover. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK935 |
| SUMMARY, ETC. |
|---|
| Summary, etc |
For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
| LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Management and Business Studies. |
| Source of heading or term |
blcoll |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Matzler, Kurt. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ring, Larry J. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
3 DAY LOAN |