Strategic marketing / (Record no. 22529)

MARC details
000 -LEADER
fixed length control field 01404pam a2200349 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100723s2014 njua b 001 0 eng|d
NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB089127
Source bnb
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292020563
Terms of availability £43.99
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0137136978 (pbk.)
Terms of availability £43.99
CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency Uk
AUTHENTICATION CODE
Authentication code ukblsr
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition information 22
SYSTEM CONTROL NUMBER
System control number (Uk)015610864
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100239.0
CONTROL NUMBER
control field 55569
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Mooradian, Todd A.
TITLE STATEMENT
Title Strategic marketing /
Statement of responsibility, etc. Todd Mooradian, Kurt Matzler, Larry J. Ring
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. ;
-- Harlow :
Name of publisher, distributor, etc. Pearson Education,
Date of publication, distribution, etc. 2014.
EDITION STATEMENT
Edition statement 1st ed.
PHYSICAL DESCRIPTION
Extent iv, 428 p. :
Other physical details ill. ;
Dimensions 24 cm.
GENERAL NOTE
General note "International edition"--Cover.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
STUDY PROGRAM INFORMATION NOTE
Program name MARK935
SUMMARY, ETC.
Summary, etc. For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Management and Business Studies.
Source of heading or term blcoll
ADDED ENTRY--PERSONAL NAME
Personal name Matzler, Kurt.
ADDED ENTRY--PERSONAL NAME
Personal name Ring, Larry J.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type 3 DAY LOAN
Holdings
Date last seen Total checkouts Total renewals Full call number Barcode Date last checked out Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
04/05/2017 2 3 658.802 MO ST T0050002 23/03/2017 82.57 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 15/01/2014 ABE 82.57
10/02/2020 4   658.802 MO ST T0050003 29/01/2020 82.57 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 15/01/2014 ABE 82.57