Strategic marketing /
Title By: Matzler, Kurt | Ring, Larry JMaterial type: BookPublisher: Upper Saddle River, N.J. ; Harlow : Pearson Education, 2014.Edition: 1st ed.Description: iv, 428 p. : ill. ; 24 cm.ISBN: 9781292020563; 0137136978 (pbk.)Program: MARK935Subject(s): Marketing -- Management | Strategic planning | Management and Business StudiesDDC classification: 658.802
|Item type||Home library||Call number||Status||Date due||Barcode||Item holds|
|REGULAR||University of Wollongong in Dubai Main Collection||658.802 MO ST (Browse shelf)||Available||T0050002|
|REGULAR||University of Wollongong in Dubai Main Collection||658.802 MO ST (Browse shelf)||Available||T0050003|
Includes bibliographical references and index.
For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.