Weaver, Jason D.
Manager's guide to online marketing by Jason D. Weaver - New York : McGraw-Hill, 2013. - xiv, 201 p. : ill. ; 23 cm.
Your business' credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. This book explains how to do this and more by planning and executing effective cross-channel digital outreach using tools and strategies.
9780071801874
Internet marketing
Internet searching
Electronic commerce
Web search engines
Branding (Marketing)
Marketing
Manager's guide to online marketing by Jason D. Weaver - New York : McGraw-Hill, 2013. - xiv, 201 p. : ill. ; 23 cm.
Your business' credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. This book explains how to do this and more by planning and executing effective cross-channel digital outreach using tools and strategies.
9780071801874
Internet marketing
Internet searching
Electronic commerce
Web search engines
Branding (Marketing)
Marketing