| 000 -LEADER |
|---|
| fixed length control field |
00979nam a2200241 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140108n 000 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071801874 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100303.0 |
| CONTROL NUMBER |
|---|
| control field |
55989 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Weaver, Jason D. |
| TITLE STATEMENT |
|---|
| Title |
Manager's guide to online marketing |
| Statement of responsibility, etc |
by Jason D. Weaver |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
2013. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 201 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Your business' credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. This book explains how to do this and more by planning and executing effective cross-channel digital outreach using tools and strategies. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet searching |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Electronic commerce |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Web search engines |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Source of heading or term |
sears |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |