Manager's guide to online marketing
By: Weaver, Jason D
Material type: BookPublisher: New York : McGraw-Hill, 2013.Description: xiv, 201 p. : ill. ; 23 cm.ISBN: 9780071801874Subject(s): Internet marketing | Internet searching | Electronic commerce | Web search engines | Branding (Marketing) | Marketing
Summary:
Your business' credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. This book explains how to do this and more by planning and executing effective cross-channel digital outreach using tools and strategies.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.872 WE MA (Browse shelf) | Available | T0037308 |
Total holds: 0
Your business' credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. This book explains how to do this and more by planning and executing effective cross-channel digital outreach using tools and strategies.