Amos, James.
The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave / James Amos and B.J. Emerson. - New York : McGraw-Hill, c2013. - viii, 226 p. : ill. ; 24 cm.
Introduction to a Tasti story -- The race for transparency -- Going behind the brand -- Character in 140 characters -- Don't be boring (and other thoughts on relevance) -- You can't outsource relationships -- Rolling with the big boys -- Brand stewardship -- The location business -- Meet your co-creators -- The social future.
9780071799379 (alk. paper) 0071799370 (alk. paper)
2012025366
Tasti D-Lite (Firm)
Internet marketing.
Social media.
Branding (Marketing)
Customer loyalty.
HF5415.1265 / .A46 2013
658.8/72
The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave / James Amos and B.J. Emerson. - New York : McGraw-Hill, c2013. - viii, 226 p. : ill. ; 24 cm.
Introduction to a Tasti story -- The race for transparency -- Going behind the brand -- Character in 140 characters -- Don't be boring (and other thoughts on relevance) -- You can't outsource relationships -- Rolling with the big boys -- Brand stewardship -- The location business -- Meet your co-creators -- The social future.
9780071799379 (alk. paper) 0071799370 (alk. paper)
2012025366
Tasti D-Lite (Firm)
Internet marketing.
Social media.
Branding (Marketing)
Customer loyalty.
HF5415.1265 / .A46 2013
658.8/72