The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave /
By: Amos, James
Title By: Emerson, B. J
Material type:
BookPublisher: New York : McGraw-Hill, c2013.Description: viii, 226 p. : ill. ; 24 cm.ISBN: 9780071799379 (alk. paper); 0071799370 (alk. paper)Subject(s): Internet marketing | Social media | Branding (Marketing) | Customer loyalty | Tasti D-Lite (Firm)DDC classification: 658.8/72
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 AM TA (Browse shelf) | Available | T0041168 |
Total holds: 0
Introduction to a Tasti story -- The race for transparency -- Going behind the brand -- Character in 140 characters -- Don't be boring (and other thoughts on relevance) -- You can't outsource relationships -- Rolling with the big boys -- Brand stewardship -- The location business -- Meet your co-creators -- The social future.