| 000 -LEADER |
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| fixed length control field |
01361cam a2200349 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120702s2013 nyua 000 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2012025366 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780071799379 (alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0071799370 (alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
9780071799386 (e-isbn) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
0071799389 (e-isbn) |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.1265 |
| Item number |
.A46 2013 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8/72 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol14376171 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100326.0 |
| CONTROL NUMBER |
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| control field |
56291 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Amos, James. |
| TITLE STATEMENT |
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| Title |
The Tasti D-Lite way : |
| Remainder of title |
social media marketing lessons for building loyalty and a brand customers crave / |
| Statement of responsibility, etc |
James Amos and B.J. Emerson. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
c2013. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 226 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Introduction to a Tasti story -- The race for transparency -- Going behind the brand -- Character in 140 characters -- Don't be boring (and other thoughts on relevance) -- You can't outsource relationships -- Rolling with the big boys -- Brand stewardship -- The location business -- Meet your co-creators -- The social future. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Social media. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Branding (Marketing) |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer loyalty. |
| SUBJECT ADDED ENTRY--CORPORATE NAME |
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| Corporate name or jurisdiction name as entry element |
Tasti D-Lite (Firm) |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Emerson, B. J. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |