Mahoney, James Scott, 1947-,
Public relations writing / James Mahoney. - 2nd edition. - South Melbourne, Vic. : Oxford University Press, 2013. - xxxi, 222 pages ; 25 cm.
Originally published: Public relations writing in Australia. South Melbourne, Vic. : Oxford University Press, 2008.
Includes bibliographical references (page 211-215) and index.
"Public Relations Writing 2e, approaches public relations as an ethical and professional element of strategic organisational management. It encourages students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. The book deals with writing from a professional practice perspective but refers where appropriate to relevant communication theories. It includes tools to help plan, write and implement public relations strategies and tactics." -- Publisher website.
9780195578591 (paperback)
253 Normanby Rd South Melbourne VIC 3205
Public relations--Australia.
Written communication--Australia.
Business communication--Australia.
HM1221.M34 2013
659.20994
Public relations writing / James Mahoney. - 2nd edition. - South Melbourne, Vic. : Oxford University Press, 2013. - xxxi, 222 pages ; 25 cm.
Originally published: Public relations writing in Australia. South Melbourne, Vic. : Oxford University Press, 2008.
Includes bibliographical references (page 211-215) and index.
"Public Relations Writing 2e, approaches public relations as an ethical and professional element of strategic organisational management. It encourages students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. The book deals with writing from a professional practice perspective but refers where appropriate to relevant communication theories. It includes tools to help plan, write and implement public relations strategies and tactics." -- Publisher website.
9780195578591 (paperback)
253 Normanby Rd South Melbourne VIC 3205
Public relations--Australia.
Written communication--Australia.
Business communication--Australia.
HM1221.M34 2013
659.20994