Public relations writing / (Record no. 23263)

MARC details
000 -LEADER
fixed length control field 02000cam a2200421 i 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130218s2013 vra b 001 0 eng d
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780195578591 (paperback)
SYSTEM CONTROL NUMBER
System control number (OCoLC)828644339
SOURCE OF ACQUISITION
Source of stock number/acquisition 253 Normanby Rd South Melbourne VIC 3205
CATALOGING SOURCE
Original cataloging agency ANL
Language of cataloging eng
Description conventions rda
Modifying agency ANL
AUTHENTICATION CODE
Authentication code anuc
GEOGRAPHIC AREA CODE
Geographic area code u-at---
LIBRARY OF CONGRESS CALL NUMBER
Classification number HM1221.M34 2013
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.20994
Edition information 23
-- 302.2/240
SYSTEM CONTROL NUMBER
System control number (AuCNLKIN)000050532020
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100338.0
CONTROL NUMBER
control field 56431
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Mahoney, James Scott,
Dates associated with a name 1947-,
Relator term author.
TITLE STATEMENT
Title Public relations writing /
Statement of responsibility, etc. James Mahoney.
EDITION STATEMENT
Edition statement 2nd edition.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. South Melbourne, Vic. :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. 2013.
PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture South Melbourne, Victoria:
Name of producer, publisher, distributor, manufacturer Oxford University Press,
Date of production, publication, distribution, manufacture, or copyright notice c2013
PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2013.
PHYSICAL DESCRIPTION
Extent xxxi, 222 pages ;
Dimensions 25 cm.
CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent.
MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia.
CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier.
GENERAL NOTE
General note Originally published: Public relations writing in Australia. South Melbourne, Vic. : Oxford University Press, 2008.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (page 211-215) and index.
SUMMARY, ETC.
Summary, etc. "Public Relations Writing 2e, approaches public relations as an ethical and professional element of strategic organisational management. It encourages students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. The book deals with writing from a professional practice perspective but refers where appropriate to relevant communication theories. It includes tools to help plan, write and implement public relations strategies and tactics." -- Publisher website.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
Geographic subdivision Australia.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Written communication
Geographic subdivision Australia.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business communication
Geographic subdivision Australia.
ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Public relations writing in Australia.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 659.20994 MA PU T0024533 42.45 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 23/03/2014 AMAUK 42.45