Public relations writing /
By: Mahoney, James Scott [author.]
Material type:
BookPublisher: South Melbourne, Victoria: Oxford University Press, c2013Copyright date: ©2013Edition: 2nd edition.Description: xxxi, 222 pages ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780195578591 (paperback)Subject(s): Public relations -- Australia | Written communication -- Australia | Business communication -- AustraliaDDC classification: 659.20994
Summary:
"Public Relations Writing 2e, approaches public relations as an ethical and professional element of strategic organisational management. It encourages students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. The book deals with writing from a professional practice perspective but refers where appropriate to relevant communication theories. It includes tools to help plan, write and implement public relations strategies and tactics." -- Publisher website.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.20994 MA PU (Browse shelf) | Available | T0024533 |
Total holds: 0
Originally published: Public relations writing in Australia. South Melbourne, Vic. : Oxford University Press, 2008.
Includes bibliographical references (page 211-215) and index.
"Public Relations Writing 2e, approaches public relations as an ethical and professional element of strategic organisational management. It encourages students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. The book deals with writing from a professional practice perspective but refers where appropriate to relevant communication theories. It includes tools to help plan, write and implement public relations strategies and tactics." -- Publisher website.