Walter, Ekaterina.
The power of visual storytelling : how to use visuals, videos, and social media to market your brand / by Ekaterina Walter and Jessica Gioglio. - New York : McGraw-Hill, 2014. - 160 p. : 18 cm.
Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world.
Filled with full-color images and thought-provoking examples from leading companies. The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.--
9781936631087 007182393X (alk. paper)
2013041728
Viral marketing.
Internet marketing.
HF5415.1265 / .W365 2014
659.14/4
The power of visual storytelling : how to use visuals, videos, and social media to market your brand / by Ekaterina Walter and Jessica Gioglio. - New York : McGraw-Hill, 2014. - 160 p. : 18 cm.
Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world.
Filled with full-color images and thought-provoking examples from leading companies. The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.--
9781936631087 007182393X (alk. paper)
2013041728
Viral marketing.
Internet marketing.
HF5415.1265 / .W365 2014
659.14/4