The power of visual storytelling : how to use visuals, videos, and social media to market your brand /
By: Walter, Ekaterina
Title By: Gioglio, Jessica
Material type:
BookPublisher: New York : McGraw-Hill, 2014.Description: 160 p. : 18 cm.ISBN: 9781936631087; 007182393X (alk. paper)Subject(s): Viral marketing | Internet marketingDDC classification: 659.14/4
Summary:
Filled with full-color images and thought-provoking examples from leading companies. The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.--
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.144 WA PO (Browse shelf) | Available | T0025419 |
Total holds: 0
Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world.
Filled with full-color images and thought-provoking examples from leading companies. The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.--